In recent decades it has been observed that Trademark Law has suffered important modifications that have altered its dogmatic grounds, expanding its scope of protection beyond its traditional confines. As a counterpart to this phenomenon, there has not been a concern in the doctrine to determine cases in which a third party would be authorized to use a trademark without the consent of its owner. This issue is the purpose of this research, for which a comparative analysis of this matter will be carried out, and it will end with the study of this topic in Chilean Trademark Law.