Manifestaciones gráficas posmodernas en el Chile de los 90

Alejandra Mariela Neira Román

doi:10.5354/0719-837X.2018.51685

Announcement RChD: Creación y Pensamiento Vol. 9, Nº 17| NOV 2024 | Open Topic. Deadline for full manuscript submission: July 31, 2024.

Postmodern graphic manifestations in 90s' Chile

Authors

Alejandra Mariela Neira Román Pontificia Universidad Católica de Chile, Santiago, Chile

Vol. 3 No. 5 (2018): November

https://doi.org/10.5354/0719-837X.2018.51685

Abstract

This article responds to a research that deals with the analysis of graphic pieces made in Chile during the 90's, in the light of postmodern theory, with the aim of showing a certain sensitivity in the practices and discourses of those years, which coincided with the incorporation of the computer in the productive field of design, manifesting itself in the use of new codes in visual communication products. These documents were analyzed from their particular sociopolitical and cultural context, namely: the transition to democracy, a crucial period in the country's most recent history. According to the research, the reestablishment of a democratic order and the insertion of the country in a globalized culture were factors that propitiated an opening of Chile to the world, allowing the entrance of new influences, which resulted in the adoption of practices associated with the international postmodernism such as collage, eclecticism and pastiche, applied in youth publications, posters and catalogs, among others.

Keywords:

design in Chile, digital technologies, graphic design, posmodernism

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Neira Román, A. M. (2018). Postmodern graphic manifestations in 90s’ Chile. RChD: Creación Y Pensamiento, 3(5). https://doi.org/10.5354/0719-837X.2018.51685

Postmodern graphic manifestations in 90s' Chile

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